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IN July 2015, Microsoft announced its write-off of its Nokia

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IN July 2015, Microsoft announced its write-off of its Nokia handset business (acquired a year earlier) and its withdrawal from the smartphone market. Its Windows Phone operating system had a 1% share of the smartphone market and there were about 290,000 Windows Phone apps (compared to 1.6 million for Android and 1.3 million for the Apple iPhone). How do the dynamic of platform-based competition (see Strategy Capsule 4.1) help explain Microsoft’s failure in the market for smartphones?

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IN July 2015, Microsoft announced its write-off of its Nokia

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