In 1998, Coca-Cola held a contest inviting high-school

In 1998, Coca-Cola held a contest inviting high-school

In 1998, Coca-Cola held a contest inviting high-school students to devise promotionalideas for the company. A prize of $500 would go to the school with the best PR strategy.Greenbriar High in Evans, Georgia, was the winner. On “Coke Day,” students wereto attend lectures from visiting company executives, wear Coke t-shirts to school andpose for a group photograph, spelling out the word Coke with their bodies. Senior MikeCameron decided to play a prank. Just as the group formation photo was about to betaken, he removed his outer shirt to reveal a Pepsi t-shirt. He was suspended for beingrude and disruptive. The principal explained: “We had the regional president of Coca-Cola here and people flew in from Atlanta to do us the honor of being resource speakers.”Is there anything ethically troubling about this story? Is there a distinction betweenpaid advertisements in schools and corporate sponsorship of the content of education?What would happen if Mike sued for violation of his First Amendment rights?Internet Assignment Find out what happened when he did

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