Importance of Customer Lifetime Value to Relationship Marketing Article Paper

Importance of Customer Lifetime Value to Relationship Marketing Article Paper

Read Article: https://www.forbes.com/sites/forbestechcouncil/2019/04/19/why-you-should-balance-cost-of-acquisition-against-customer-lifetime-value/#1debf9b39bad

As you read this week’s article, I would like you to reflect on why you believe customer lifetime value is important in relationship marketing. On the contrary, can customer value proposition isolate other customer segments? If so, how?

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