Identifying the population (and subpopulations) of interest

Identifying the population (and subpopulations) of interest

Communications campaigns involve disseminating messages to a particular group or population in a coordinated manner. It can be implemented in the following stages:
Identifying the population (and subpopulations) of interest
Identifying the best communication channel to reach population (and subpopulations)
Determine the content and best context of your message
Make a plan for message dissemination
Test the effectiveness of your campaign with the population (and/or subpopulation) of interest.
Consider the following article that details a by attempting to change drinking during pregnancy. Now, imagine you want to carry out this same type of campaign in a rural area.
What would you consider changing in relation to steps 2-4 above? Provide your rationale along with supporting references.

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