I found chapter 7 very interesting regarding global markets
I found chapter 7 very interesting regarding global markets
I found chapter 7 very interesting regarding global markets and expansion. The chapter discussed four strategies regarding achieving competitive advantage in a global market; global, intentional, multi domestic, and transnational strategies. What are examples of each of the strategies mentioned? How does each help with achieving competitor advantage? What factors would a company use to determine when deciding on the typeof strategy to pursue?Many US companies expand into Canada primarily due to geographic ease. What are other reasons US companies may choose Canada?
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