How can a health organization properly use the media to boost its reputation and performance?
How can a health organization properly use the media to boost its reputation and performance?
A MPH student is interning with a local health agency, which is in need of a health educator but cannot afford one. The student suggests the agency partner with other health agencies in adjacent counties in jointly hiring a health educator. Further, the student suggests that the health agency contact the local newspaper and share the details of the initiative.
Discuss the following prompts:
What are some disadvantages to developing strong relationships with members of the media? Do some media tend to sensationalize and focus on bad news? Should they be avoided?
How can a health organization properly use the media to boost its reputation and performance?
What are the consequences of avoiding media relations?
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