Find a brand / product whose photos you like, or find

Find a brand / product whose photos you like, or find

Find a brand / product whose photos you like, or find interesting in some way.
PART 1: Analyse your chosen brand / product briefly.
Brand positioning?What is the target audience?Brand values?Brand promise?Imagined users?Etc.
Who are the competitors to your brand? How is your brand different from them?
PART 2: Describe and analyse the style of the photos.Overall aesthetic feeling or style?Composition?Types of spaces?Types of people? Individuals? Groups?Posed? In action? Candid photography?Facial expressions?Is the clothing significant? Shared dress code?Colours? Black and white? Emphasised colours?Cool / warm photos?Colour saturation?Angle of shot? (eye-level, from below, from above…)Lighting?Soft or hard contrasts?Depth of field? Blurry or sharp?Motion shown either as blurry or stopped and sharp?etc.References to other culture?Analyse what the photos are doing for the brand.What messages are they sending?Do the photos tell a story?What kind of mood are they creating?Why do you think these particular photos have been chosen? Why their style?Is the photographer well known? Why do you think this particular photographer was chosen?Do you think the style of the photos…suits the target audience?limits the target audience, so that expanding to new market segments would require different styled photos?Do the photos fit the overall branding of the brand / product?Etc.
PART 3: How do the competitors use photos? How do they differ in their use of photos?

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