Discussion on 4Ps
Please use the company “Unilever” for this discussion below.
Describe a product or service at an organization. It should be either a major product or, even better, one that the enterprise had high hopes for but which never achieved its potential. Then, critically analyze how the 4Ps were employed, focusing on how they worked (or failed to work) towards a single goal. (E.g., if the product was targeted to industry customers, was the channel of distribution used a good fit? Was it promoted in a way appropriate to the actual purchaser? Was the pricing—including discounts or payment terms, well suited to the industry and the type of product?)
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