Discuss how an organization can track, measure, and evaluate

Discuss how an organization can track, measure, and evaluate

Discuss how an organization can track, measure, and evaluate its social media initiativesCreate a budget for implementing a social media planEstimate the long-term impact of social media investments on consumer responsesWrite the following sections of your Social Media Marketing Plan:Monitoring (include the following sub-sections: Tracking, Measuring (Quantitative KPIs and Qualitative KPIs), Evaluating, and Social Media Monitoring ToolsBudgetReturn on InvestmentFormat this according to the Business Report Guidelines. Include a reference page. (Note: According to APA, if you have an entry on the reference page there must be at least one in-text citation that corresponds to the entry in the body of the document.)

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