Develop a Brand Marketing Plan for a New Product /

Develop a Brand Marketing Plan for a New Product /

Develop a Brand Marketing Plan for a New Product / Service.Demonstrate a comprehensive and detailed understanding of the relevant literature; and an ability to synthesise the issues raised by the authors.Background
Choose 1 company from any of the industries listed below as the base of your assignment.
-Cosmetic Beauty Industry-Fast moving consumer good (FMCG) industry-Leisure industry (Spa, Hotels etc.)
You have been appointed as the Brand Marketing consultant for the company. Its Managing Director has asked you to address the following Task:
REQUIRED
Think of New Brand/Product / Service Idea for your selected Company. It can apply a totally new brand for the new product / service to the marketplace; OR a Brand Extension (Category extension).
Develop a Brand Marketing Plan for the new product / service. Your Brand Marketing Plan may include the following aspects:
?Brand audit situation analysis?marketing mix & creatives? Brand identity (explained Rationale and Creatives), brand image, brand associations, brand personality, Brand Concept Map?Implementation & Execution
YOU MUST?At least 15 MUST be academic journal articles.
?Incorporate 1-2 real-world examples to support your Lit Review and your background/context section.
?Keep focused. Use the Literature Reviewed to make recommendations for your new Brand/Product discussed on your Brand Plan.
NOTEIn this essay you should:
?Demonstrate a comprehensive and detailed understanding of the relevant literature; and an ability to synthesise the issues raised by the authors.?Display highly developed skills of analysis and critical evaluation?Demonstrate an ability to integrate theory and practice in an innovative/original manner.

 
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