Determining the appropriate research design

Determining the appropriate research design

QUESTION 1

Company sales invoices, census data, and trade association statistics are examples of:

Primary data

Imaginary data mines

Secondary data

Tertiary data

Exploratory data

QUESTION 2

The first step in the market research process is:

Analyzing the internal company database

Problem recognition

Determining the appropriate research design

Internal analysis

Reporting and limitations of the study

QUESTION 3

A major advantage of primary data collection is that it can be tailored to fit the pertinent research questions.

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