Degrees of brand loyalty Bold the correct answer only (1hr

Degrees of brand loyalty Bold the correct answer only (1hr

Degrees of brand loyalty
Bold the correct answer only (1hr 30mins from now)
1. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.o 

shiftingloyalso 

switcherso 

hard-core loyalso 

splitloyals2. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?o 

Focus on the efforts and costs incurred by the company to bring these “green” products to consumers.o 

Demonstrate that the products will benefit both customers and the society in the long-term.o 

Emphasize benefits to the consumer rather than environmental benefits.o 

Explain the rules and regulations laid out by governmental agencies to protect the environment.
3.The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ________.o 

ruleso 

righteousnesso 

ethicso 

sustainability
4. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities?o 

Solvencyo 

Activityo 

Efficiencyo 

Profitability5. Another basis for decision-making is referred to as ________.o 

ethical dilemmaso 

ethical practiceso 

situational ethicso 

correct ethics6. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.o 

data governanceo 

data miningo 

data accumulationo 

data marketing7. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?o 

E-mailo 

Avatarso 

Tabletso 

Smartphones8_______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.o 

Diversity marketingo 

Ethnic-based marketingo 

Specialized marketingo 

Multicultural marketing9 A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.o 

obsolescenceo 

growtho 

maturityo 

decline10 Which control should periodically reassess its approach to the marketplace with a good marketing audit?o 

Marketing controlo 

Strategic controlo 

Ethical controlo 

Performance control11New-to-the-world products are ________.o 

new products that create an entirely new marketo 

existing products that are targeted to new geographical marketso 

low-cost products designed to obtain an edge in highly competitive marketso 

new product enhancements that supplement established products12 Which method identifies the effect sponsorship has on consumers brand knowledge?o 

Positioning methodo 

Pricing methodo 

Demand-side methodo 

Supply-side method13 What are the four characteristics of a marketing audit?o 

Simple, unique, randomly, and exclusiveo 

Comprehensive, systematic, independent, and periodico 

Dependent, non-comprehensive, quarterly, and unannouncedo 

Announced, semi-annually, dependent, and perpetual14 What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?o 

Total management benefito 

Complete marketing benefito 

Total customer benefito 

Ultimate service benefit15 With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.o 

market specializationo 

single-segment concentrationo 

product specializationo 

selective specialization16 Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?o 

Economico 

Politicalo 

Technologicalo 

Cultural17 Which of the following can induce a firm to expand into the international arena?o 

A saturated foreign marketo 

A saturated domestic marketo 

Cater to a domestic mass marketo 

High income level of domestic consumers18 A social definition of marketing says ______.o 

marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with otherso 

marketing is the process of extracting maximum value from consumers to facilitate corporate growtho 

a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s productso 

effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers19 ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________.o 

early entryo 

late entryo 

parallel entryo 

first entry20 Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.o 

overall cost leadershipo 

market developmento 

differentiationo 

integrative growth21 The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?o 

Step 1 – defining the problemo 

Step 4 – analyzing the informationo 

Step 2 – developing the research plano 

Step 5 – drafting the report22 Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?o 

Strategic plano 

Push strategyo 

Pull strategyo 

Lock strategy23 The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.o 

provoking solutionso 

decision makingo 

problem-solvingo 

crisis management24 Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.o 

market valuationo 

market estimationo 

brand associationo 

market partitioning25 BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of ________.o 

brand missiono 

brand slogano 

brand personalityo 

brand vision26 Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?o 

Pure tangible producto 

Augmented producto 

Potential producto 

Basic product27 If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.o 

durabilityo 

interoperabilityo 

conformance qualityo 

compatibility28 The effect of exposures on audience awareness depends on the following three factors:o 

space, communication, and advertisementso 

reach, frequency, and impacto 

height, length, and widtho 

distance, timing, and focus29 What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?o 

Regular priceso 

Altered pricingo 

Price adaptationo 

Fixed pricing30 A firm must know where to position its product based on price and ________.o 

qualityo 

communicationo 

regiono 

promotional efforts
  
……………………….. o 

shifting loyals

 Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?
o 

Demonstrate that the products will benefit both customers and the society ……………………………………..
APA
1327 words Added to cart

"You need a similar assignment done from scratch? Our qualified writers will help you with a guaranteed AI-free & plagiarism-free A+ quality paper, Confidentiality, Timely delivery & Livechat/phone Support.

Discount Code: CIPD30

Click ORDER NOW..