Critically examine the value of brand semiotics marketing in the contemporary hospitality sector.

Critically examine the value of brand semiotics marketing in the contemporary hospitality sector.

Critically examine the value of brand semiotics marketing in the contemporary hospitality sector.ASSESSMENT AND FEEDBACKThis is how and when you will be given feedback on your performanceformative feedback will be given on an ongoing basis as required;formative feedback will be given regarding the structure of the assignment;formal written feedback and marks will be provided at the end of the module for the completed assignmentTo achieve a pass you willhave to develop the ability to work individually to research prepare and present sector specific marketing information;have to research a particular marketing concept/practice in depth in the literature and be able to apply the chosen concept/practice to sector. This reviewshould be critical and analytical rather than descriptive;have the ability to present your written work in a fluent style with competent referencing.LEARNING RESOURCESMARKETING JOURNALS & MAGAZINESJournal of MarketingEuropean Journal of MarketingJournal of Consumer ResearchJournal of Marketing ManagementJournal of Social MarketingMarketing Intelligence and PlanningMarketing TheoryPsychology & MarketingJournal of Brand ManagementJournal of Consumer BehaviourConsumption Markets and CultureJournal of Consumer CultureJournal of Marketing ResearchThe Journal of Services MarketingInternational Journal of Research in MarketingSocial Marketing QuarterlyJournal of Travel & Tourism MarketingJournal of Hospitality Marketing and ManagementJournal of Consumer PolicyWorld Advertising Research CentreMarketing WeekCases in Public Health Communication and MarketingBrandchannel.comRecommended TextsTresidder R & Hirst C. (2012) Marketing in Food Hospitality Tourism and Events: A Critical Approach; Goodfellow PublishersSolomon M. Marshal G. Stuart E. et al. (2013) Marketing: Real People Real Decisions 2nd European Edition; Prentice Hall LondonPenaloza L. Toulouse L. & Visconti L (eds) (2011) Marketing Management a Cultural Perspective RoutledgeHollensen S. (2010) Global Marketing: A Decision Orientated Approach Prentice HallHastings G & Domegan C (2014). Social marketing: From tunes to symphonies. [online]. London Routledge. (For Nutrition with Public Health Management)Supplementary and Alternative TextsOswald L (2012) Marketing Semiotics; Signs Strategies and Brand Value Oxford University PressBaker M.J. (2000) Marketing Strategy and Management (3rd Edition) MacmillanBaker M.J. (ed) (2003) The Marketing Book (7th Edition) Butterworh HeinemannBradley F. (2001) International Marketing Strategy (4th Edition) Prentice HallChristopher M. Payne A. and Ballantyne D. (1997) Relationship Marketing: Bringing Quality Customer Service and Marketing Together Butterworth HeinemannDe Pelsmacker P. Geuens M. Van den Bergh J. (2007) Marketing communications A European perspective (3rd Edition) Prentice HallDoole I. and Lowe R. (2004) International Marketing Strategy Analysis Development and Implementation Thompson LearningHorner S. and Swarbrooke J. (2007) Consumer Behaviour in Tourism (2nd Edition) Butterworth HeinemannHsu C.H.C. and Powers T (2002) Marketing Hospitality WileyGilligan C. and Wilson R.M.S. (2003) Strategic Marketing Planning Butterworth HeinemannJeannet J.P. and Hennessy H.D. (2004) Global Marketing Strategies (6th Edition) Houghton MifflinKotler P. (2000) Marketing Management Prentice HallKotler P. Bowen J. Makens J. (2006) Marketing for hospitality and tourism (4th Edition) Prentice HallLancaster G. and Reynolds P. (2002) Marketing MacmillanLovelock C. Wirtz J. Chew P. (2009) Essentials of services marketing Prentice HallMercer D. (1998) Marketing Strategy: The Challenge of the External Environment Sage PublicationsMiddleton T.C. (2001) Marketing in Travel and Tourism (3rd Edition) Butterworth Heinemann *(All Tourism students) NB: 2009 Edition available use if possible.Nyheim P. McFadden F. Connolly D. (2005) Technology strategies for the hospitality industry Prentice Hall LondonPaliwoda S.J. (2003) International Marketing (4th Edition) Butterworth HeinemannSolomon M. Bamossy G. Askegaard S. and Hogg M. (2010) Consumer Behaviour: A European Perspective; Prentice Hall LondonUsunier J.C. and Lee J.A. (2005) Marketing Across Cultures Pearson EducationWestwood J. (2000) How to Write a Marketing Plan (2nd Edition) Kogan PagePeriodicals The following journals are indicative only you will find that the library subscribes to a wide range of journals with many available online.Journal of MarketingJournal of RetailingJournal of Consumer ResearchAnnals of Tourism ResearchInternational Journal of Contemporary Hospitality ManagementJournal of Travel & Tourism MarketingCornell Hotel & Restaurant Administration Quarterly.European Journal of MarketingInternational Journal of MarketingJournal of Marketing ManagementJournal of Brand ManagementMarketing Intelligence and PlanningInternational Industry Report Sources (All available in library please collect library guide on Hospitality Management International and Global Information Sources acopy will also be available on Blackboard)Passport Global Market Information DatabaseMintel Global Market NavigatorKey NoteMintel Oxygen Travel & Tourism new China ReportsBusiness Source PremierInternational Company Information SourcesPI NavigatorAmadeusBusiness Source PremierNexis UKNB There are many internet resources available however be cautious when using these and ensure that they are legitimate and valid sitesDETAILED ASSESSMENT SPECIFICATIONModule Title: MarketingAssessment Title: Critical Written ReviewWeighting: 100% (4000 words)Marketing Assessment4000 Word Critical Review (Essay Format)Topic:Critically examine the value of brand semiotics marketing in the contemporary hospitality sector.Structure of this essay1. Introduction (300 words)2.Critical review of the current state in the literature on brand semiotics theories. (1300 words)2.12.22.33. A review of brand semiotics concept/ practice has/ is being/ being/ in contemporary hospitability industry. (1400 words)- with some examples analysis3.13.23.34. Critical the value of brand semiotics practice /practice whilst marking recommendations for its use in the further. (1000 words)4.14.25.Conclusion (200-300 words)You should carry this out in three stages:1. A critical review of the current state of thinking in the literature on your marketing concept/practice.(1500 words)2. A review of how your marketing concept/practice has/is been/being embedded in organisations/initiatives in your sector.(1500 words)3. Critique the value of your marketing concept/practice whilst making recommendations for its use in the future.(1000 words)Assessment criterion 1 Structure 10%70+% 56-69%% 40-55% below40%Excellent integration of introduction main body of review & conclusion.Very well developed and logical argument with creative links between ideas/sections.Arguments in a logical sequence. Good integration of introduction main body of review & conclusion.Well developed and logical argument with clear links between ideas/sections.Arguments largely in a logical sequence. Some integration of introduction main body of review & conclusion.A developed and logical argument with links between ideas/sections.Arguments often listed rather than in a logical sequence. Poor integration of introduction main body of review & conclusion.Arguments often not in a logical sequence.Assessment criterion 2 Presentation Style 10%70+% 56-69%% 40-55% below40%Very high academic & professional standard.Creative & stimulating. Good academic & professional standard.Creative & interesting. Appropriate academic & professional standard.Engaging but obvious. Below an appropriate academic & professional standard.Fails to engage.Assessment criterion 3 Quality of Arguments 50%70+% 56-69%% 40-55% below40%Comprehensive review of the current literature on your marketing concept/practice*.Draws on a wide range of sources. Literature is fully analysed and evaluated.A thorough and insightful review of how your marketing concept/practice* is embedded within organisations/initiatives in your sector.A thorough analysis of the value of your marketing concept/practice* for your organisation/initiative.Recommendations are comprehensive and creative. Good quality review of the current literature on your marketing concept/practice*. Draws on a range of sources.Literature is clearly analysed and evaluated.A clear and detailed review of how your marketing concept/practice* is embedded within organisations/initiatives in your sector.A clear and detailed analysis of the value of your marketing concept/practice* for your organisation/initiative.Recommendations are comprehensive.A general review of the current literature on your marketing concept/practice* with some analysis and evaluation. Draws on main theories and concepts.A review of how your marketing concept/practice* is embedded within organisations/initiatives in your sector.The value of your marketing concept/practice* for your organisation/initiative is reasonably analysed.A range of relevant recommendations are presented.Limited and superficial review of the current literature on your marketing concept/practice*. Mostly fails to explore key theories and concepts.A limited and superficial review of how your marketing concept/practice* is embedded within organisations/initiatives in your sector.Limited and superficial analysis of the value of your marketing concept/practice* for your organisation/initiative.Recommendations are limited in scope and superficial in nature.* = Marketing concept/practice to be agreed with your tutor from the selection offered in the briefAssessment criterion 4 Research 30%70+% 56-69% 40-55% below40%Evidence of wide & appropriate research.Draws on a wide range of theories and sources. High quality sources used.Accurate referencing with comprehensive reference list. Evidence of wide & appropriate research.Draws on the main theories and sources. Generally high quality sources used.Accurate referencing with appropriate reference list. Evidence of appropriate research.Draws on relevant theory. Some high quality sources used.Accurate referencing with reference list. Little evidence of appropriate research.Little reference to ideas or theory.Inaccurate referencing. Limited reference list.

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