critically analyze the campaign by noting BOTH its strengths and limitations

critically analyze the campaign by noting BOTH its strengths and limitations

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critically analyze the campaign by noting BOTH its strengths and limitations
then choose 3 responses and answer
Does this campaign appear to have incorporated elements the textbook designates as features of exemplary campaigns?
Has it clearly segmented the audience? Is the selected segmentation justified?
If targeting children or adolescents, does it appear to have done so effectively based on the textbook’s recommendations?
Has the campaign selected appropriate channels to reach the target audience?
Are principles of social marketing effectively applied?
Are any elements of behavior change theories incorporated into the message design (e.g., health belief model, social cognitive theory, theory of planned behavior, transtheoretical model)? From the perspective of these theories, are any important elements missing or unaddressed in the message?
If present, are emotional appeals effectively used (based on suggestions from your text and lecture?

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