Critical Thinking: IT and the Customer Experience

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Critical Thinking: IT and the Customer Experience

Find an article about a firm’s current use of IT to enhance its customer’s experience or select a firm you are familiar with in the Middle East. Write a short paper describing the following:

  • Where is IT’s enhancement of the customer experience delivering value to the organization?
  • What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?

Requirements:

  • Your paper should be three to five pages in length, not counting the title or reference pages, which must be included.
  • Include at least two scholarly references in addition to the course textbook.
  • Your paper must follow University academic writing standards and APA style guidelines, as appropriate.

It is strongly encouraged that you submit all assignments to the TurnItIn Originality Check prior to submitting them to your instructor for grading.

Textbook:
McKeen, J. D., & Smith, H. A. (2015). IT strategy: Issues and practices (3rd ed.). Upper Saddle River, NJ: Pearson Education. ISBN-13: 9780133544244

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