Consumer Behavior: The Influences of Social Media Through Branding and Advertising

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Consumer Behavior: The Influences of Social Media Through Branding and Advertising

First revise Introduction to include the research problem, deficient studies, and a purpose statement

Then start the conceptual framework and research design section of the paper, which states and explains the hypotheses and the conceptual model

Use Word or Excel to draw the picture for the Conceptual model.

Also be sure to define each variable (use definitions from peer reviewed journals) used in the Conceptual model/Hypotheses in the Research Methodology section

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