Competing in High Growth Markets Aaker, D A (2011) Strategic

Competing in High Growth Markets Aaker, D A (2011) Strategic

Competing in High Growth Markets
Aaker, D A (2011) Strategic Market Management, (9 ed)Hoboken, New Jersey: John Wiley & Sons,
1 Consider the news industry Identify the competitors toCNN and organize them in terms of their intensity of competition
2 Why were some brands (like Gatorade) were able to fightoff competitors in high growth markets and others were not?

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