Co-Branding Marketing Strategy Assignment

in /by

Co-Branding Marketing Strategy Assignment

Find an example of a company that utilizes ‘co-branding’ as part of their marketing strategy – preferably in the same industry as your brand audit projects. (Please select Louis Vuitton X Supreme)

1. For the company using the other brand, explain the purpose/objective, and benefits derived. Why did they choose the co-brand?

2. Assess the ‘fit’ for both parties; how are both parties benefiting from the relationship?

3. Discuss Keller’s model (how is the consumer’s mind/heart changed) – brand awareness? performance associations? imagery (personality, user/usage imagery? judgments? Feelings? Resonance?

Just a one-page summary based on these 3 questions. Include at least one reference.

"You need a similar assignment done from scratch? Our qualified writers will help you with a guaranteed AI-free & plagiarism-free A+ quality paper, Confidentiality, Timely delivery & Livechat/phone Support.


Discount Code: CIPD30



Click ORDER NOW..

order custom paper