Club Med has changed its strategy recently to a more 1

Club Med has changed its strategy recently to a more 1

Club Med has changed its strategy recently to a more luxury driven one. By the end of 2008, the company hopes to have most of its villas operating as luxurious boutiques. Spending $50 million a villa to refurbish it, how does that affect costs and eventually profits? In other words, what is the justification for these high expenditures?

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