Clearcast and Iceland Foods Xmas Advertisement, In late 2018
Clearcast and Iceland Foods Xmas Advertisement, In late 2018
Assessment Task 1: Essay TopicsCanvas > Assignments > Assessment Task 1 – Research EssayResearch Essay – 2000 words, 3 May 2019 @1pmThink of writing this research essay as participating in a debate. You are required to choose one (1) of the following three statements (Topics 1, 2 or 3) and argue either in the affirmative (for) or the negative (against). In arguing your case you are required to anticipate the response from the alternative argument and counter those arguments in your essay.The three assignment topics have been finalised, of which you are required to pick one of the following:Topic 1: Clearcast and Iceland Foods Xmas AdvertisementIn late 2018 Clearcast, the organization who clear ads for broadcast on UK TV, banned an ad by the Iceland Foods with a pro-environmental message. Clearcast claimed it banned the ad because of the political nature of collaborating with Greenpeace. Do you think it is legitimate for corporations to engage in public discourse on social and political issues? (Answer this question using course literature and concepts).Reading pointers:• Crane, A., & Matten, D. (2007), Making Decisions in Business Ethics Descriptive Ethical Theories (Chapter 4) in ‘Making decisions in business ethics’ in Business ethics : managing corporate citizenship and sustainability in the age of globalization, 2nd ed., Oxford University Press, Oxford ; New York, pp. 127-167.• Hartman, LP & Desjardins, J 2008, Business ethics: Decision making for personal integrity & social responsibility, McGraw-Hill irwin, Boston, pp 63-109. see Chapter 3: Philosophical ethics and business https://equella.rmit.edu.au/rmit/file/0815e3d6-0fcf-3116-63ae-98e378546eae/1/31259007731461.pdf• Jones, TM & Ryan, LV 1998, ‘The effect of organizational forces on individual morality: Judgment, moral approbation, and behavior’, Business Ethics Quarterly, v. 8, n. 3, pp. 431-45.• Scherer, A. G., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931.• Sweeney, M (2018) Body that rejected Iceland Christmas ad ‘faced storm of abuse’, The Guardian https://www.theguardian.com/media/2018/nov/19/banned-iceland-christmas-ad-clearcast-facvebook-palm-oil [Accessed 3 January 2019]• Trevino, LK and Nelson, KA (2011) Managing business ethics : straight talk about how to do it right, Ch. 3 Deciding what’s right: a psychological approach. (p. 71-110). 5th ed. Hoboken, NJ : John Wiley.Topic 2: Don’t Be Evil GoogleIn 2018 Google changed its code of conduct de-emphasizing the famous ‘Don’t Be Evil’ motto. Is this a risky approach for Google and does it suggest that the company has softened its stance on ethical misconduct? (In answering this question reference the course literature – but also consider Google/Alphabets corporate governance arrangements).Reading pointers:
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