Ch 31. List the stages in the consumer perception process.2.

Ch 31. List the stages in the consumer perception process.2.

Ch 31. List the stages in the consumer perception process.2. What are the three possible results from the cognitive organization process? Give examples of each.3. Provide one example of each of how consumers might learn through explicit and implicit memory.4. What is the key difference between intentional and unintentional learning?Ch 45. What are some reasons why traditional product warning labels are not effective?6. Do you believe adding pictures to cigarette warning labels will make them more effective?7. What are the characteristics of a spokesperson that influence comprehension?8. Of the four types of mental processes to help remember things discussed in the chapter, which is most effective?

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