Cadillac After Years of Struggle Has Found Its Sweet Spot China Case Discussion

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Cadillac After Years of Struggle Has Found Its Sweet Spot China Case Discussion

Pls read the article, and write a paper in APA style, the article should answer those questions. The paper should be write and cite in APA style.

Case Study 1: Cadillac, After Years of Struggle, Has Found Its Sweet Spot: China By Mike Colias | Aug 30, 2017

SUMMARY:

Cadillac’s global sales are increasing and it now sells more vehicles abroad than at home. Contributing to this growth is the firm’s success in China, where it has grown to be the country’s fourth largest luxury auto brand. Cadillac’s success is being supported by its decision to produce many of the cars in China to avoid a 25% tariff on imports. The firm also modifies its products to accommodate local consumer preferences, such as providing plush rear seats with high-definition TV screens, since many Chinese buyers of Cadillacs use a chauffeur.

QUESTIONS:

  1. What factors have contributed to Cadillac’s success in China?
  2. How could Cadillac differentiate its products to gain market share against the “B-B-A” (i.e.,BMW, Benz and Audi) in China?
  3. What unique opportunities and challenges face global auto companies wanting to increase salesin China?
  4. How could Cadillac increase sales in the United States?

Case Study Grading Rubric

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Criteria

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Outstanding

Nicely Done

Satisfactory

Content Weight 80%

100%
The responses demonstrated a clear connection between the relevant global economic theory and the information provided in the case. The student performed research beyond the basic information included in the assigned topic. All content throughout the response is accurate. There are no factual errors. Assumptions were thoroughly and clearly stated. The response went beyond simply restating the information found in the case. The response did not simply answer the question but also proposed alternative solutions or ways to achieve better outcomes.

85 %
The response included references to the relevant global economic theory, but the relationship between the information presented and the theory was not well-developed. It is unlikely that the student performed any additional research to enhance their understanding of the topic. Most of the content is accurate but there is one piece of information that seems inaccurate. Most assumptions were thoroughly and clearly stated.

75 %
There is no connection between the relevant global economic theory and the information presented. It is clear that the student did not perform any additional information to enhance their understanding of the topic. Content may be confusing or contains more than one factual error. Assumptions were stated but not thorough or clear.

Organization Weight 20%

100 %
Information is organized in a clear, logical way with no errors in grammar and punctuation.

85 %
Most information is organized in a clear, logical way with only several errors in grammar and/or punctuation.

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75 %
Information is not logically sequenced and/or there are many errors in grammar and/or punctuation.

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