BUS336 Ashford University Marketing Strategy GaGa: Not Just a Lady Case

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BUS336 Ashford University Marketing Strategy GaGa: Not Just a Lady Case

1. Read the GaGa: Not Just a Lady (Case 10) at the end of Chapter 10 and the article, “GaGa’s For Lady Gaga? Coincidental Celebrity Lifts Local Brands (Links to an external site.)Links to an external site..” Answer the following questions based on what you read. Respond to at least three of your classmates’ postings.

  • Describe and evaluate GaGa’s brand building initiatives.
  • Why is packaging particularly important for a company like GaGa, which can’t afford advertising?
  • Do you think GaGa’s sherBetter pints and bars are likely to follow the product life cycle of traditional ice-cream products? Explain your answer.

Analyze the market data presented in the required article and explain

how the branding initiatives discussed in the case study may have led

to favorable results in 2010.

2. Define digital marketing. Explain how digital and social media have

affected each of the four elements of marketing mix (Product, Price,

Place and Promotion). To show this effect on each of these four

elements, locate a digital or social media example and post it in your

work.

Textbook: Pride, W.M. & Ferrel, O.C. (2017). Foundations of Marketing (7th.ed) [Electronic version]. Retrieved from https://content.ashford.edu/

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