BUS 599- Strategic Management – Foreign Market Entry and

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BUS 599- Strategic Management – Foreign Market Entry and

Based on the strategy created in the previous assignments, write a four tofive (3-4) page paper in which you follow these formatting requirements:
Assignment 3: Foreign Market Entry and Diversification
Create an argument for diversification of your business that will bepresented to the board of directors or business investors. Develop a strategy for diversification indicating the products andindustries for the diversification and how synergies may be gained from thediversified activity. Identify and discuss the foreign market that the company should enter anddiscuss the strategy it should use to enter the market. Discuss the challenges that company may face in the foreign market, and howit might respond strategically to minimize the impact of these challenges. Create a scenario when it would not make sense for the company to diversifyor expand into a foreign market. Provide support for your rationale. Assess how the company will create a business environment conducive toethical behavior.
Use at least four (4) quality academic resources in this assignment. Note:Wikipedia and other Websites do not qualify as academic resources.

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