Blog Top Dog VS Under Dog – Brand Strategy Assignment

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Blog Top Dog VS Under Dog – Brand Strategy Assignment

Examples: Coke VS Pepsi, Marvel VS DC comics from other classmates.

Sources cited should use APA formatting. Blog posts must be 400 to 800 words in length.

What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?

How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.

Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?

In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog.

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