BBA3201 Columbia Southern Marketing Mix SWOT and Strategic Plan Journal Entry

BBA3201 Columbia Southern Marketing Mix SWOT and Strategic Plan Journal Entry

Instructions

What is the marketing mix? How does conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis help a firm to develop its strategic plan? Have you recently spotted strategic brand placement in television shows, movies, or stores? Do you think the promotion was well-targeted? Why, or why not?

Your journal entry must be at least 200 words. No references or citations are necessary.

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