Backward Creative Nike Shoe Brand

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Backward Creative Nike Shoe Brand

It refers to the concept of creating the Ad then try to identify the original components for it creations.

The Original creative brief will hold the below segments:

Why: are we doing theis? Objectives

Who: to whome are we selling this ? Target audience

What : do we know about them ? Insight

What: is the key message? (Slogan)

What: do we want them to do? Call for action

So you will be trying to answer all these information by looking at the visual provided?

you can use campaign for cocacola or nike

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