Backward Brief
It refers to the concept of creating the Ad then try to identify the original components for it creations.
The Original creative brief will hold the below segments:
Why: are we doing theis? Objectives
Who: to whome are we selling this ? Target audience
What : do we know about them ? Insight
What: is the key message? (Slogan)
What: do we want them to do? Call for action
So you will be trying to answer all these information by looking at the visual
in the upload files you will see the example in powerpoint but I need it in word doc
also the main brief of the project
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