Axetem Purpose of A Dividend Policy and Neuromarketing Questions

Axetem Purpose of A Dividend Policy and Neuromarketing Questions

Part 1

Deliverable Length: 1-2 pages
In an attempt to raise additional capital to finance a major expansion, Axetem, Inc. is creating a steering committee to help devise an improved dividend policy to help attract more stock investors. You have been chosen as one of the participants in the steering committee.
During the committee’s initial meeting, you discussed how the “clientele effect” should receive a major consideration in devising an effective dividend policy for Axetem. You also discussed other factors that can also influence a company’s dividend policy.
Following your meeting, one of the members of the steering committee e-mails you with some follow-up questions. Write 1-2 pages that respond to the following in response to her e-mail:
* What is the purpose of a dividend policy?
* What 3 factors influence the direction of a dividend policy?
* How does the implementation of or changes to a dividend policy usually affect stock prices?
* What recommendations can you provide moving forward?

Part 2

Deliverable Length: 600-1000 words (Three paragraph main posting and two 1 paragraph student responses)
Neuromarketing is a controversial marketing technique. Research the issue and respond to the following questions in your discussion:
1. Do you think neuromarketing is easier in an e-market environment?
2. Identify an example you see as neuromarketing.
3. How can neuromarketing be used in the financial management of Axetem?
4. Take a pro or con position about the controversy about neuromarketing.

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