Analyze the performance of a MNC, Multi-National Company

Analyze the performance of a MNC, Multi-National Company

1) Functional Performance:
Firms Name, logo, head office addressIntroduction to International Accounting System (Theory It should be cited)What type of accounting system the MNC followingThe impact of that accounting system: advantages and disadvantages of that systemSelect a case example and justifying weather this accounting system is efficient or notYour suggestion (if any) for improvement of this accounting system to bring it to the level of the international accounting system
2) Business Performance:
Nature of the business: Product / Services/ bothSelect the Ps:4Ps: if the nature of the business is product7Ps: if the nature of the business is services or product and serviceEvaluate the performance by examining each P in details, like:Product: Product Mix,Any Product Diversification they do when it moves to international market, like: brand (where product stands in brand cycle, Draw it), packing, and labeling (language)Physical Distribution or Place: draw the chart of distribution, How the product moves from the production center to global market
Price: What is their price strategy? , Example:SkimmedPenetrationPremiumDifferentiatedPromotion: What type of promotion, what type of media, what is the language?
3) Competitive Analysis:
PEST Analysis —- compare with their competitors
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