Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
In 2 pages, write an explanation of the marketing strategies for a new pharmaceutical product and the impact of government control on the marketing of the product.
Competency: Assess the patient perspective of quality and services.Explain the negative impact a drug can have on consumers in its early stages of launch into the marketplace.Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.Evaluate marketing strategies of a health care product.Competency: Analyze competitive forces in the market place in determining strategy.Explain competitive analytical strategies utilized in the marketing of a pharmaceutical product.Competency: Analyze critical strategic challenges facing the health care organization.Explain how government oversight and control can impact the marketing of a pharmaceutical product.
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