Analysis of a Advertisement industry – L.A. Social Karma

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Analysis of a Advertisement industry – L.A. Social Karma

1. 3~4 page analysis of the industry with at least 5 properly sourced citations. Both academic and industry citations should be used.

2. A one page description or pitch of what your company or reforms would bring to the industry and why you believe it / they would be successful, You will present your pitch in class (~5 minutes presentation) in one of the final two weeks of the course.

3. A 3~4 page research proposal that employs one of the methods studied in class and describes the method (s) you will use to conduct research on the industry in order to prove that your pitch is valid or useful to the industry. (The research methods are : Quantitative: content analysis, survey, experiments / Qualitative: qualitative analysis, ethnography, interview, discourse analysis, historical analysis)

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