An advantage of a firm pursuing multiple segment

An advantage of a firm pursuing multiple segment

An advantage of a firm pursuing multiple segment specialization is that:
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?it diversifies the firm’s risk across segments.
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?it helps the firm achieve the lowest cost in each segment.
[Correct Answer]
?it increases the extent to which the firm can engage in mass customization.
[Correct Answer]
?it creates the largest potential market for the firm’s products.

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