Amy’s Donuts vs Tim Hortons Benchmark Assignment

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Amy’s Donuts vs Tim Hortons Benchmark Assignment

Benchmark Four a page and a half with in text citations

Marketing

  • By this point in the semester we have discussed the ethical dilemmas when it comes to the marketing of a product/service. Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:
    • research the problems facing the industry
    • any ethical dilemmas your companies have made
    • how each company has responded to those ethical dilemmas
    • recommendations on how each company could have responded better
  • Such marketing ethical dilemmas may include: product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations

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