Alibaba and the Future of Business Presentation

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Alibaba and the Future of Business Presentation

This assignment consists of one 2 pages of written report and an oral presentation. First, you need to identify an interesting article pertinent to the retailing and/or shopper marketing topic that we’ve covered in class. Second, you must present the paper and lead a discussion about the paper in class.

Specific requirements are specified as below:

Written reports should include:

a. Citation (author, date, title of article, source, pp.)

b. A brief summary of the article in your own words (250 words).

c. Your reaction to the information (200 words).

d. 3 questions that are relevant to the concepts or theories discussed in class and your responses.

Here is the link of the article: (I have attach the article)

https://hbr.org/2018/09/alibaba-and-the-future-of-…

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