Acting as a senior communication officer for an organization

Acting as a senior communication officer for an organization

Acting as a senior communication officer for an organization chosen by your tutor, you have been tasked with developing a strategic communication plan
This article mainly analyzes in the United Airlines incident impact on the company
This article is based on the needs of the April 9th United event analysis.
Assessment 1
The first assessment consists of 2 elements:
Element A – (2500 words)
Acting as a senior communication officer for an organization chosen by your tutor, you have been tasked with developing a strategic communication plan. This plan will assist the company in rebuilding its brand and will attempt to reassure and mitigate against the resultant crisis of confidence that consumers have experienced.
The strategic communication strategy will be written using the following
headings:
•Executive Summary
•Situational Analysis
–SWOT and PEST Analysis
•Communication Strategy
–Identifying the Target Audiences
–Determining the Communication Objectives (SMART)
–Designing Message(s)
–Choosing Media
•Summary (Desirable outcomes for the company)
Throughout the plan reference to appropriate communication
theory and concepts should be made.
Element B – Press Release (500 words)
Write a press release for the organization designed to communicate
one of the messages determined in your communication plan (Part A).
The press release should be ‘newsworthy’ and correctly follow the
formatting rules for this type of .
NB: Both assignments should take as their point in time, the days immediately following the incident/crisis.
Learning Outcomes to be assessed (as specified in the validated module descriptor ):
LO1: Apply a range of new communication and research skills to their own further research, learning, and business contexts
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