a. “The success of Vanguard is due to media exploitation of

a. “The success of Vanguard is due to media exploitation of

a. “The success of Vanguard is due to media exploitation of what would otherwise be a very ordinary fi rm.” Discuss.
b. Why do you think people continue to buy front-end load mutual funds with 5–6 percent commission fees when there are numerous no-load funds to be had?
c. Do you think Bogle’s shunning advertising was really a success, or was it a mistake?
 

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