70) Functional-level strategy directly supports ________. A)
70) Functional-level strategy directly supports ________. A)
70)Functional-level strategy directly supports ________.A)corporate strategyB)competitive strategyC)differentiation strategyD)focus strategy
71)What is the ability to recognize major external environmental changes, toquickly commit resources, and to recognize when a strategic decision is notworking?A)strategic flexibilityB)strategic managementC)competitive advantageD)an opportunity
72)How can a company create strategic flexibility?A)encourage employees to be open about disclosing negative informationB)know what has happened with strategies in the pastC)get old ideas from senior employeesD)never make mistakes
73)How can a cost leader use e-business to reduce costs?A)by adding a sales phone line and a sales forceB)by personally testing and evaluating job applicantsC)by using stand-alone locations onlyD)by using Web-based inventory control systems that reduce storage costs
74)An Internet-based knowledge management system that resulted in shorter customerresponse times would be one e-business technique that contributes to thecompetitive advantage of a ________.A)cost leaderB)differentiatorC)focuserD)star
75)Who targets a narrow market segment with customized products?A)a differentiatorB)a clicks-and-bricks firmC)a focuserD)a first mover
76)What e-business strategy uses both online and traditional stand-alonelocations?A)functionalB)clicks-and-bricksC)focusD)differentiation
77)Customer service strategies involve giving the customers what they want,effective communication, and ________.A)providing employees with incentives and bonuses for good serviceB)providing employees with customer service trainingC)commitment from upper managementD)applying existing technology to new uses
78)Innovation strategies should reflect the organization’s philosophy aboutinnovation, which is shaped by ________.A)communication of innovations and innovation trainingB)giving the customers what they want and targeting a narrow market segment withcustomized productsC)innovation emphasis and innovation timingD)innovative technology and Internet technology
79)Senior managers must decide whether or not the emphasis of their innovationefforts is going to be based upon ________.A)market researchB)communicationC)process improvementD)cost effectiveness
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