41) Offering as evidence statements such as “everybody
41) Offering as evidence statements such as “everybody
41) Offering as evidencestatements such as “everybody knows” is a description of the logicalfallacy known as ________.A) an appeal to popular opinionB) an ad hominem attackC) a false dilemmaD) a false analogyE) a red herring
42) In a persuasive message,reminding your audience that they have made similar decisions to the one youwould like them to make now is known as appealing to the ________ principle.A) consistencyB) deja vuC) reciprocityD) scarcityE) liking
43) We all know that money istight these days, so smart business people like Big Company A and BiggerCompany B invest their dollars wisely in the high quality products and serviceswe offer at XYZ Technology.The excerpt above illustrateswhich technique for appealing to emotion?A) the consistency principleB) the scarcity principleC) the reciprocity principleD) the social proof principleE) the liking principle
44) In a persuasive message,________ is known as appealing to the scarcity principle.A) including names and testimonialsB) reminding your audience thatthey have made similar decisions in the pastC) highlighting the exclusivityof your offerD) showing that you appreciateyour audienceE) giving people a gift
45) In a persuasive message,showing your own emotional commitment to the idea that you want your audienceto commit to ________.A) tends to undermine itspersuasive impactB) will make your message morepersuasiveC) is inappropriate and unprofessionalD) is not recommended in mostcasesE) usually backfires on people
46) Compelling evidence presentedin ________ language can also touch an audience emotionally and motivate themto act.A) clear and vividB) vague and colorlessC) obscure and intenseD) flowery and pedanticE) cryptic and elegant
47) In business, all of thefollowing types of communication typically require persuasion to influence andmotivate the audience EXCEPTA) routine customer claimsB) recommendations for actionC) sales messagesD) job application lettersE) requests for favors
48) A recommendation is abusiness message that ________.A) denies the existence of aproblemB) establishes a need that cannotbe filledC) suggests a solution to abusiness problemD) supports the maintenance ofthe status quoE) identifies a problem and asksothers to figure out a solution
49) The persuasive elements usedin recommendations include all of the following EXCEPTA) omitting objectionsB) focusing on benefitsC) building credibilityD) appealing to the audience’semotionE) constructing a logicalargument
50) You are an educationalconsultant. A local elementary school has asked you to submit a recommendationregarding its inefficient and problematic lunchtime process. After reviewingthe situation it seems that just a few easy and inexpensive changes will resultin a much more orderly system. When writing up your recommendation you should________.A) use indirect organizationB) begin with your main pointC) build up to your specificrecommendation graduallyD) start your message byproviding context for the situationE) omit a call to action
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