31. You have developed a desire for information about how
31. You have developed a desire for information about how
31. You have developed a desire for information about howcomputer and telecommunications are interacting to reshape the workplace andyou don’t know that Asia Computer Weekly magazine exists. Several copies of AsiaComputer Weekly magazine are on the shelf at your nearest bookstore, waiting tobe purchased. Which of the conditions needed for marketing to occur isdescribed in this situation?a) Two or more parties have unsatisfied needsb) A desire to satisfy your need for information does notexistc) There is nothing to exchanged) There is no way for the parties involved to communicatee) There has been no assessment of consumers’ wants andneeds
32. A student would like to buy a sports car from the localdealer, but she cannot afford one. Marketing does not occur in this situationbecause __________.a) two or more parties have unsatisfied needsb) there is no desire on the part of either party to satisfyits needsc) one of the involved parties does not have the ability tosatisfy its needsd) there is no way to communicatee) there has been no assessment of consumer wants and needs
33. Suppose you are a college student taking a full courseload, working 20 hours per week and finding it necessary to fund a portion ofyour tuition and living expenses with a student loan. However, you see a Lexussports coupe and desperately would like to own one. What factor(s) are mostlikely to prevent you from engaging in a marketing transaction?a) The local Lexus dealer does not have any sports coupes instockb) You do not have the resources to qualify for a $50,000auto loan to purchase the carc) You do not have the time to get to the Lexus dealerbecause of your class, work and study scheduled) You can’t get to the Lexus dealer easily since it is noton a bus routee) All of the above are likely to prevent you from engagingin a marketing transaction
34. Candidates are running for office and would very muchlike to have your vote. They all promise that they will “make the countrybetter”. You don’t trust any politicians and decide not to vote at all.Marketing will not occur in this situation because __________.a) marketing doesn’t apply to the voting processb) the desire and ability to satisfy needs is missingc) a way for the parties to communicate is missingd) something to exchange is missinge) all of the above are true
35. The Hotel Westin in Singaporeis next to RafflesCity, a vast shoppingmall. The hotel wants to market its location and many other amenities toconvention-goers from other states. What requirements will be needed formarketing to occur?a) A way to communicate with convention attendeesb) Something to exchangec) Two or more parties with unsatisfied needsd) Desire and ability to satisfy unmet needse) All of the above
36. An economics student would like to buy a mini-scooter,but she cannot afford one. Which of the following reasons explain why marketingfails to occur here?a) Two or more parties with unsatisfied needs are missingb) A desire to satisfy needs is missingc) No assessments of consumer wants and needs have been maded) A way to communicate is missinge) The ability to satisfy needs is missing
37. The text explains that the two central concerns ofmarketing are __________.a) market share and customer satisfactionb) discovering and satisfying needsc) promotion and salesd) maximizing an organization’s sales and productse) needs and wants
38. The first objective in marketing is to __________.a) discover the needs of prospective consumersb) discover the needs of competitorsc) discover the needs of sellersd) satisfy the needs of regulatorse) satisfy the desires of various segments
39. The first objective in marketing is to discover consumer__________.a) diversityb) ability to payc) objectivesd) needse) synergy
40. Which of the following would be good advice for amarketer who was preparing to launch a new consumer health beverage?a) Give the product a lengthy name that explains all of itsbenefitsb) Give the product a mysterious name that is unrelated toits benefits to provoke curiosityc) Study past product failuresd) Create unusual packaging that has special shelvingrequirementse) Do all of the above
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