19. In BC, there is a marketing campaign called WorkSafeBC
19. In BC, there is a marketing campaign called WorkSafeBC
19.
In BC, there is a marketing campaign called WorkSafeBC designedto encourage young university and college students to keep safe in theworkplace. After viewing various advertisements encouraging students tovolunteer their time to give safety seminars, Thomas began paying closerattention to safety issues in his chemistry laboratories at university anddecided to volunteer his time to get involved in delivering these safetyseminars across campus. He felt personally satisfied that he was givingsomething back to his university. Was this a marketing exchange?
A.
no, because theseller is a non-profit organization.
B.
yes, because theBC government ran an advertisement.
C.
yes, becauseThomas’ volunteer time and efforts were exchanged for a feeling ofsatisfaction.
D.
no, because nomoney was exchanged.
20.
A church has put advertisements in its weekly bulletins toencourage members of the church to participate in the services by reading.Jack volunteered and read during a service. He felt satisfied and felt he wascontributing to his church. Was this a marketing exchange?
A.
no, because thechurch is a non-profit organization.
B.
yes, because thechurch ran an advertisement.
C.
yes, becausereading at the service was exchanged for a feeling of satisfaction.
D.
no, because nomoney was exchanged.
21.
A local furniture manufacturer purchases rough-cut wood torefine and build into furniture for resale, the manufacturer is knownas:
A.
end-consumer buyer
B.
original equipmentmanufacturer
C.
middle-consumer
D.
organizationalbuyers
22.
Timothy is an employee at Wally’s Sporting Goods. He isresponsible for facilitating relationships, partnerships, and alliances withthe organization’s customers, its shareholders (or often representatives ofgroups served by a non-profit organization), its suppliers, and other organizations.Timothy likely works in which department?
A.
businessdevelopment
B.
marketing
C.
human resources
D.
strategicrelationships
23.
Which of the following statements about marketing departments isnot true?
A.
It is the responsibilityof the marketing department to facilitate relationships with theorganization’s customers.
B.
It is theresponsibility of the marketing department to create partnerships with theorganization’s suppliers.
C.
The marketingdepartment must work closely with a network of other departments andemployees to help provide the customer-satisfying products required for theorganization to survive and prosper.
D.
The marketingdepartment is responsible for designing, creating, and building newproducts that satisfy the needs and wants of consumers.
24.
Janelle works in the marketing department in a publicorganization in Iqaluit, Nunavut, whose responsibility is public safety.Which of the following statements is not true?
A.
Marketingactivities are not used in public organizations.
B.
The marketingdepartment works closely with other departments and employees to implementmarketing activities.
C.
Marketingactivities provide the customer-satisfying products required for the organizationto survive and prosper.
D.
Environmentalfactors affect marketing activities.
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