16. Which traditional news criterion would you expect to be
16. Which traditional news criterion would you expect to be
16. Which traditional news criterion would you expect to be most important in public relations messagesdistributed through the mass media?a. Proximityb. Timelinessc. Prominenced. Impact17. In recent years social media has had a major impact on the practice of public relations. In which of thefollowing areas has the impact been greatest and experienced most immediately?a. Politicsb. Retail businessc. Automotive salesd. Nonprofits18. Which phase of public relations audience research is associated with summative evaluation?a. Implementationb. Impactc. Attitude changed. Preparation
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