114) The management strategy of environmental sustainability
114) The management strategy of environmental sustainability
114)The management strategy of environmental sustainability focuses on developingways to sustain the environment while also producing profits.
115)In the progress toward environmental sustainability, a company must firststrive for pollution prevention and product stewardship before developing“beyond greening” plans.
116)Sustainable marketing consists of five principles: consumer-oriented marketing,customer-value marketing, innovative marketing, sense-of-mission marketing, andsocietal marketing.
117)Sunset Lawn Service puts most of its resources into value-building marketinginvestments. The management at Sunset is practicing customer-value marketing.
118)New World Food Supplements continuously seeks real product and marketingimprovements. Obviously, New World is involved in consumer-oriented marketing.
119)A company that makes marketing decisions by considering consumers’ wants andlong-run interests, the company’s requirements, and society’s long-run interestmust be practicing consumer-oriented marketing.
120)In consumer-oriented marketing, a company defines its mission in broad socialterms rather than narrow product terms.
121)When a company views and organizes its marketing activities from only theconsumer’s point of view, it is practicing societal marketing.
122)Seatbelts are considered to be salutary products.
123)Xorbate Blue is a relatively new food supplement that provides both highimmediate satisfaction and high long-run benefits. Xorbate Blue is bestclassified as a pleasing product.
124)When a company chooses what principle to follow on issues of ethics and socialresponsibility, there are two common philosophies to use as guides: first, letthe free market and legal system decide, and second, let individual mangers andcompanies choose.
125)A company must lower its ethical standards to successfully conduct business incountries with lower standards.
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