104. In looking at the Boston Consulting Group Model and the
104. In looking at the Boston Consulting Group Model and the
104. Inlooking at the Boston Consulting Group Model and the GE Business Screen, whichis the more realistic? Why?
105. Youare a member of a corporation tasked with developing your firm’s vision statement.What does your group need to consider?
106. Whatis the difference between goals and objectives?
107. Whatare the three generic business strategies?
108. IdentifyPorter’s three primary categories of competitive strategy.
109. Howdo core competencies differ from distinctive competencies?
110. Whatare the various issues that would be included in the Natural Environmentalfactors of a marketing plan?
111. Compareand contrast the bargaining power of suppliers with the bargaining power ofbuyers.
112. Describethe sections of a SWOT analysis.
113. Identifyand describe Ansoff’s Product-Market Matrix.
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