1 What are the unique aspects of services and how does this

1 What are the unique aspects of services and how does this

1 What are the unique aspects of services and how does this affect the management and marketing of these services?
2 List the various combinations of services and goods which may be offered by a firm.
3 How do marketing, operations, and human resources work together in a services business?
4 Describe the most important customer needs in product support services.
5 What is the role of corporate culture in services marketing?
 6 Name the five key dimensions used to measure service quality and describe each.
 7 How do process and outcome relate in customer judgment of service satisfaction?
 8 What are the most important e-service quality measurements?
 

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