1 Describe blueprinting. Develop a blueprint for a local

1 Describe blueprinting. Develop a blueprint for a local

1 Describe blueprinting. Develop a blueprint for a local service business.
2 If you were developing a new service for an oil field lubricant firm, what are the key steps you might use and what rules would you apply to make this new service successful?
3 Name the major differences in marketing services versus products.
4 What are the key problems in moving from a product-centric to a service-oriented business and how would you overcome them?
5 What are the critical problems in marketing services internationally and how would you deal with them?
 

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