What steps should a CEO of a small community hospital take to make sure his/her hospital is better known, increase the utilization of select services, and increase the revenue.

What steps should a CEO of a small community hospital take to make sure his/her hospital is better known, increase the utilization of select services, and increase the revenue.

What steps should a CEO of a small community hospital take to make sure his/her hospital is better known, increase the utilization of select services, and increase the revenue. Alos state his/her assumptions (eg.; which services are best, where is excess capacity, e.t.c) .
 

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