Southwest Airlines Company by Amit J. Shah and Michael L. Monahan Analysis

Southwest Airlines Company by Amit J. Shah and Michael L. Monahan Analysis

1. Find a tourism related article, talk about summary, cause, effect, and impact(use these words as subtitle).

2. Analysize “southwest airlines company by amit j. shah and michael l. monahan” by grand strategies. The grand strategy method is below.

Grand Strategies

  • Concentration
  • Product development
  • Market development
  • Joint venture
  • Vertical integration (backward, forward)
  • Horizontal integration
  • Conglomerate diversification
  • Concentric diversification
  • Retrenchment (asset, cost reduction)
  • Liquidation.

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