Pursuing Offensive or Defensive Strategies, First & Later Mover Assignment

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Pursuing Offensive or Defensive Strategies, First & Later Mover Assignment

I need someone who is creative and out of the box thinker to assist with 3 Separate assignments

1)

Offensive and Defensive Strategies

Objective: Determine whether to pursue offensive or defensive strategies to improve an organization’s market position

Format: Acceptable formats include: PPT – No more than 5 slides – visuals are welcome

Grading: Scores will be based on clarity of the information you present to support your position

Task: Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued an deffensive strategy.

For each company:

  • Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy  (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).
  • Why has this strategy gained a competitive advantage (or not) for the company?

_________________________________________________________________

2)

First-Mover/Late-Mover Strategies

1: Post your thoughts on the following: Choose one organization listed below – do you think the first or (fast) second-mover strategy has worked for this organization’s continued success?

Industry

First-Mover Organizations

Second-Mover Organizations

Map Apps

Google Maps     (2005)

Waze                       (2009)

Smart Phones

Apple iPhone     (2007)

Samsung Galaxy    (2009)

Lodging Accommodations

VRBO                   (1995)

AirBnB                     (2008)

Internet Music Providers

Spotify                 (2008)

Apple Music           (2015)

Social Networking

Facebook            (2004)

Instagram               (2010)

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3) See attachment titled MGMT4020 Strategic Management Assignment 7.1: Blue Ocean Strategy Objective: To Recognize Blue-Ocean  

2. Think of a new type of product (good or service) to launch and answer the following questions: 1. Does market takeoff depend on the development of complementary goods or services that currently are not available? 2. Is new infrastructure required before buyer demand can surge? 3. Will buyers need to learn new skills or adopt new behaviors? 4. Will buyers encounter high switching costs in moving to the newly introduced product? 5. Are there influential competitors in a position to delay the efforts of a first-mover? (Thompson, Peteraf, Gamble, Strickland III, 2014) 3. Based on your responses to the above 5 questions, do you believe your product would make a better firstmover or should you wait until the market is further developed?

( Full ASSIGNMENT sheet attached)

Additional Resources Below and attached:

Alternative Competitive Advantage

Duration: (10:25)

User: David Kryscynski- Added: 5/10/13

This mini-lecture introduces an alternative way to characterize the underlying sources of a competitive advantage.

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