In 3 days.
DEVELOPING AN ENTERPRISING MINDSET (4GN501)
SPRING 2021 Refer guidance CW1
Coursework 1 (60%)
Learning outcome 1: Discuss and demonstrate an enterprising mindset through the application of knowledge and concepts.
Individual written Business Plan or Proposal
You are required to produce a business plan/business proposal for a new business start-up idea of your choice.
You are required to use the Princes Trust abridged template posted on course resources.
All answers must be:
Between 1,400 and 1,650 words long.
Supported with relevant literature using the Harvard Referencing system. This requires citations (references to relevant literature) within the answer itself, which must also be listed in full in a reference list at the end of your work. Work will not be awarded a pass grade at this level of study without a clear demonstration of this skill.
REFER submission date: August 18th uploaded to Turnitin by 11.59pm using the upload point labelled REFER CW1 BP.
Supplementary Guidance
1. Include at the top of your survey reference to the purpose of your survey and that all responses are confidential and only used for this purpose e.g. This survey is part of my studies at the University of Derby for the module Developing an Enterprising Mindset. All responses are anonymous and confidential and will not be used for any other purposes. YOU MUST NOT UNDER ANY CIRCUMSTANCES SEND OUT A SURVEY WITHOUT THE APPROVAL OF YOUR TUTOR.
2. The Business Plan template contains circa 1300 words (including the header page, contents page and guidance notes) – so to calculate your word count, deduct this from your total.
3. The aim is to identify a realistic business idea; it can be a disruptive innovation and does not have to be unique. It must be something you could potentially run alongside your studies.
4. It must be a sole trader. You can select to be a social enterprise – but it must still be a sole trader and not a company.
5. The word count will start from section 3, section 1 and 2 are not included in the word count but you are still expected to complete them.
6. Tables equate to 150 words for half a page and 300 words for a full page
7. For the financial summary 1.3: include a brief overview of where you are getting the money from and expected profits over a 12-month period.
8. Focus on the process of developing your enterprising mindset and the creation of your business idea. You are not going to actually run this business as part of this module. It is a simulation. Your tutors are interested in the process of using your enterprising mindset and how this has informed your decision making.
9. Include the application of the opportunity map for your business idea under section 3.3.
10. You may use appendices; these will not form part of the word count but must be referred to in the main body of the report. For example: you must include a copy of your survey and all the results in the appendix. This is evidence that you have conducted a survey and used the findings to inform your business plan. You may print screen/screen shot the collated results generated from your survey software.
11. You can write in the first person.
12. Cite the sources used for secondary research e.g. competitor analysis and costings for the cash flow – you may not be able to cost all elements but aim for some. Data bases such as Mintel and FAME available through the library are great and are useful for secondary research along with all the sources listed in the lecture/seminar slides.
13. Online surveys/questionnaires are sufficient for market research for customer analysis. Collect responses from a minimum of 20 people.
14. Secondary research is sufficient for competitor analysis. Aim to examine TWO potential competitors to complete the table on page 8.
15. A simple cash flow is required showing some appreciation of the impact of expenses on the cash flow and forecasted profit/loss over the 12-month period. Do not forget to pay yourself and your staff, if you have staff.
16. Note: if your submission exceeds 12 pages (excluding appendices for the market research results and a reference list) you are writing too much. Be succinct and to the point.
17. Include an end reference list; this is an academic submission and must be referenced and include citations to show evidence of your secondary research.
18. Check spelling, punctuation, and grammar.
19. You should include a minimum of ten (10) academic sources or grey literature (e.g. professional organisations or government websites) in your work. While there is no maximum number, it is not likely to be more than fifteen (15). You may use website sources as long as they are reliable. Do not use blogs, forums, or wikis.
Note: please use any feedback received from your original submission to improve your work.
SAMPLE HEADER PAGE
UNIVERSITY OF DERBY
DERBY BUSINESS SCHOOL
Developing a Professional Mindset
(4IM510)
Title of Your Report
Student I.D. XXXX1234
Date Submitted: 18th August 2021
Coursework 2 Word Count: 1500
Assessment rubric for CW1 – Business Plan/Proposal
Outstanding 90- 100%
Exceptional
80-89%
Excellent 70-79%
Very Good 60-69%
Good 50-59%
Satisfactory 40-49%
Unsatisfactory 39-35%
Very Poor
34-5%
Nothing of merit 4-1%
Knowledge
Evidence that the student has:
Understood the topic area
Supported their work with relevant research and reading
Error free.
Thorough knowledge and ideas.
Evidence of extensive reading
Detailed understanding of topic area backed up with relevant references
Research beyond scope of module materials
Draws links to other modules
No further development of answer required
Wide topic knowledge from the module
Draws different concepts together effectively
Strong use of relevant theoretical models and/or research
Fully referenced with wide range of sources
Strong evidence of independent research
Draws together some of the key topics from the module
Some use of theoretical models and/or research to support answer
Evidence of some independent research but largely guided by references provided in the module
Adequate use of module topics
Some gaps in knowledge or misunderstanding of concepts
Some evidence of research and reading but may be overreliance on core textbooks/overuse of direct quotes etc.
Limited use of topic knowledge from the module/lack of detail
Some significant gaps in knowledge or misunderstanding
Limited or poor evidence of research and reading
Overreliance on lecture slides and notes
No/ very limited use of topics from the module to answer the question
No/very limited supporting literature
Number of errors.
Virtually no knowledge or ideas.
Almost no evidence of any reading and/or research
Extremely poor with many errors.
No knowledge or ideas.
No evidence of any reading and/or research
Critical Thinking
Evidence that the student has:
Questioned their sources, arguments, and solutions
Outstanding explanation of all academic concepts
Extensive evaluation of arguments and cited literature
Fully balanced argument
Researched and answered from different angles.
Questions some of the research sources used
Well balanced argument
Explores some alternative arguments, advantages/disadvantages, pros and cons etc.
Some evidence different approaches to answering the question are understood
Acknowledges a few alternative arguments to the answer e.g. advantages and disadvantages, pros and cons
Very limited identification of alternative arguments
Accepts reference sources at face value
A one-sided answer with no consideration of alternative arguments
Lacks explanation of academic concepts
Lacks any explanation of academic concepts
Application
Evidence that the student has:
Pulled ideas together effectively to answer the question
Provided appropriate examples where necessary/helpful
Outstanding application to provide highly realistic, implementable solutions
Consistently highly creative, innovative
Thoughtful and thorough application of knowledge, theory and research to the question throughout
Highly creative, innovative
Tailors information to answer the question fully
Illustrates answer with range of organisational examples
Links in relevant personal examples/experiences
Very creative, and innovative
Uses some appropriate organisational examples discussed during the module
Uses personal examples but may not always link this back to theory/literature
Integration of theory/research may still be disjointed
Creative and innovative
Examples are limited or lack relevance
Examples are given but poorly integrated into the answer
Some creativity, innovation
Lacks examples
Very limited reference to examples
Limited creativity and innovation
No or inappropriate use of examples
No/Limited creativity and innovation
Makes almost no attempt at application and virtually no solutions offered
No creativity and innovation
No attempt at application and no solutions offered
No creativity and innovation
Evaluation
Evidence that the student has:
Identified strong and relevant information to answer the question
Left out weak or unnecessary information
All concepts and material fully relevant to the analysis and recommendations including materials sourced from a wide range of relevant independent research
All concepts and material fully relevant to the analysis and recommendations including materials sourced from suitable independent research
All chosen ideas are relevant to the answer
Answers the question fully covering all key concepts
No evidence of ‘padding’ with irrelevant information
Uses some relevant ideas
Chooses appropriate concepts and makes an attempt to answer the question
Information is mostly relevant to the question
Only minor missing elements
Minimal ‘padding’ with irrelevant information
Some effort to answer the question
Some missing, weak or irrelevant elements
Links to answer are unclear in places
May ‘pad’ with irrelevant information
Key elements of the question remain unanswered/under- developed
Confused choice of concepts to answer the question
Important concepts may be difficult to pick out
Largely irrelevant ideas
Does not answer the question that was asked
Covers concepts which are not relevant to the answer
Irrelevant ideas.
Does not answer the question that was asked
Covers concepts which are not relevant to the answer
Very little or no evidence presented
Communication
Evidence that the student has:
Put their ideas across clearly on paper
Outstanding, sophisticated written communication
Sophisticated written communication
No significant areas for further development
Logical organisation and flow of ideas
Error free written communication
Precise Harvard Referencing
An enjoyable read
Largely well-structured answer
Only minor spelling/grammatical errors
Good grasp of Harvard Referencing
Mainly easy to read and follow
Some spelling/grammatical errors but do not significantly interfere with understanding
Some attempt to Harvard Reference
Repeated spelling/grammatical issues
Weak referencing skills
Difficult to read and follow in places
Difficult to read and follow
Problems with written presentation
Incorrect referencing throughout
Very difficult to read and follow
Extensive problems with written presentation
No or incorrect referencing
Extremely difficult to read and follow
Extensive problems with written presentation
No referencing
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